Hostile critics at the time called it “the house without eyebrows,” noting Loos’ pointed decision not to include detailing around the windows. Walking The Walk: Adolf Loos built the minimalist Looshuis, in Vienna, in 1909. Does modernism, with all its utopianism and its prohibitions, still have a grip on contemporary design? Ornament and CrimeĬhayka’s article opens with a summary of one of minimalism’s canonical early texts, Adolf Loos’ 1908 lecture ‘Ornament and Crime.’ As a way to set the stage for a defense of maximalism, this was a canny choice, as the lecture is one of the least convincing architectural treatises ever written. Include enough of it, and you are making a statement, even a provocation. More than 60 years after Mies van der Rohe said “less is more,” it seems that ornament still carries a hint of taboo.
By presenting Hadid’s and Drake’s homes as daring outliers, Chayka implies that minimalism is still the hegemonic aesthetic of our time. What stands out about this piece isn’t the observation that some celebrities are drawn to ornate decor - as Chayka points out, “maximalism… never really goes away” - but rather the author’s treatment of the subject of minimalism. Photo by Jason Schmidt via Architectural Digest. Both of these projects were overseen by architects and designers ( Gordon Kahn in Hadid’s case, Ferris Rafauli in Drake’s) but with significant input from the famous homeowners, who hoped to create “dream homes” that reflected their personal taste.ĭrake’s Art Deco-inspired Toronto mansion, designed with Ferris Rafauli, represents a monumental form of maximalism. Last year, The New Yorker published an interesting piece by Kyle Chayka titled ‘The North American Maximalism of Gigi Hadid’s and Drake’s Home Design.’ In it, Chayka states approvingly that, in 2020, “a new North American maximalism” is getting “revenge” on minimalism, which has been trying to “vanquish” purely ornamental detailing for over 100 years.Īs evidence, he points to two celebrity homes that have recently been covered in the architecture press: model Gigi Hadid’s eclectic Manhattan apartment and Drake’s extravagant Art Deco mansion in Toronto. Want to earn global recognition for your projects? Sign up to be notified when the 11th Annual A+Awards program launches. Architizer is thrilled to announce the winners of the 10th Annual A+Awards.
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